Industry: Automotive | Tyres, Fitment & Service
Scope of Work: Video Production, Copywriting, Direction
Industry: Automotive | Tyres, Fitment & Service
Scope of Work: Video Production, Copywriting, Direction
Supa Quick needed a fresh and memorable way to reinforce their reputation as South Africa’s trusted vehicle experts — with a playful twist on their name.
→ Create a TV ad that has a humorous approach playing on the words “Supa Quick” and how some things in life should be supa quick (like sorting out your tyres) and other’s not.
→ Highlight that they are “more than tyre experts” by showcasing their broader offerings — including batteries, shocks, and service.
→ Deliver two fully localised versions of the commercial — one in English, and one in Afrikaans — ensuring the tone, humour, and messaging land naturally in both.
To bring the vision to life, we leaned into:
Relatable humour — tapping into the shared experience of things moving a bit too fast
Clean visual storytelling — minimal clutter, intentional timing, and crisp transitions
Supa Quick’s brand voice — professional, polished, and lightly tongue-in-cheek
We developed a script with playful tension between relationship pacing and how quickly things get done at Supa Quick. The ad follows our relaxed Supa Quick customer, thinking everything in life can move as smoothly as his car service… until his love interest receives an overly enthusiastic delivery that screams red flag.
The contrast delivers the punchline:
“Some things in life should be Supa Quick. Others… not so much.”
We handled copywriting, creative direction, production, casting, and post, ensuring the story resonated with heart and humour — in just half a minute.
Our role included:
Script refinement and comedic pacing
Professional casting to strike the balance between charm and cringe
On-site direction and cinematography
Clean, polished edit and audio mix for national broadcast
From the “surprise” animal head delivery to the technician’s upbeat “you’re good to go,” every detail was designed to balance efficiency with absurdity — just enough to get a laugh, and just enough to drive the message home.
By contrasting life’s messy, unpredictable moments with Supa Quick’s smooth, reliable speed, the ad strengthens the brand’s standing as the fast, dependable choice — using humour to cut through the noise and keep Supa Quick top of mind.
“Supa Quick. More than tyre experts.”
To capture the energy of Supa Quick’s annual year-end conference, we sent our team onsite with drone gear and cameras in hand, documenting everything from sweeping venue shots to candid team moments.
We produced a dynamic montage video that not only highlighted the scale of the event but celebrated the people that drive the Supa Quick brand forward — from top leadership to front-line teams.
Aerial footage to set the scene
Ground-level storytelling to humanise the experience
Edited for pace, clarity, and pride
The end result? A feel-good highlight reel that reminded everyone why they’re part of the Supa Quick family.
Real strategy. Real impact.
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