Industry: Braai Fuel & Accessories
Scope of Work: Paid Social Ads, Design, Content Strategy & Execution
Industry: Braai Fuel & Accessories
Scope of Work: Paid Social Ads, Design, Content Strategy & Execution
Bosveld Charcoal — a leading supplier of hardwood charcoal and braai accessories in South Africa — needed a strategic boost across social media to drive awareness, engage their loyal community, and support online sales.
Key goals:
→ Produce compelling, branded paid ads consistent with Bosveld’s proud, South African braai culture and values
→ Develop monthly content calendars to maintain active, relevant engagement across Facebook and Instagram
→ Design visuals, write copy, monitor performance, and allocate ad spend for maximum ROI and brand growth
We built our content around what Bosveld does best — real charcoal, real flavour, real South African gees. Each piece of content, from static posts to Reels, was designed to reflect the brand’s down-to-earth energy and outdoor spirit.
On a recurring monthly cycle, we:
Designed a balanced mix of lifestyle, product, promo, and loyalty content using bold, braai-inspired visuals that grab attention instantly
Produced static posts and short-form videos for Facebook and Instagram
Wrote engaging, brand-aligned copy with a proudly South African tone – warm, cheeky, and to the point
Launched and managed paid campaigns with ongoing performance optimisation
Delivered monthly reports with insights on reach, engagement, and growth
The Springboks are giving Georgia a proper warm-up on the field…But the real roast is happening on your grid over Bosveld coals.
Whether it’s a friendly or a final — Bokke + Braai is the winning combo.
What’s sizzling while the boys are scrumming?
www.bosveldcharcoal.co.za
#BokkeAndBraai #BosveldFirePower #RoastAndRugby
Here is what we have acheived with our meticulously planned strategy:
Consistent month-over-month increase in engagement and follower growth
Reliable conversion uplift to the online store, loyalty sign‑ups, and trade enquiries via Bosveld’s contact channel
Our campaign reinforces what makes Bosveld Charcoal stand out:
Sustainability through local production — charcoal made from invasive hardwood species, supporting environmental conservation and livelihoods
Premium, additive-free quality — delivered with the warmth and pride of the braai tradition
Community rewards — actively promoting the Bosveld loyalty programme with design and design-driven reminders
Real strategy. Real impact.
Join our newsletter for data-driven marketing insights and case studies that convert.
